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black tissue paper
Skip itPrices mostly outside the sweet spot ($1.61–$8.38) — this niche doesn't clear our bar today.
Conversion
Incredible23.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,027.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 69K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.54avg listing price — sweet spot $15–$100
Price range
Bad£1.61–£8.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier