42
black throw
Skip itPrices mostly outside the sweet spot ($5.51–$14.80) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Review moat
Bad6,367.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 179K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Price range
Bad£5.51–£14.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand