50
black thread
Worth a lookShows searches that convert (21.7% search→purchase), but prices mostly outside the sweet spot ($1.19–$8.61) keeps it on the watch list.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,767.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad£80K£80K/yr · 101K searches
Avg price
Bad£3.65avg listing price — sweet spot $15–$100
Price range
Bad£1.19–£8.61cheapest to priciest tracked listing — scored on the share inside $15–$100