46
black tea towels
Skip itPrices mostly outside the sweet spot ($4.56–$12.69) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,762.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 88K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.56–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand