55
black table cloth
Worth a lookShows low returns (1.2%), but soft demand (-7.0% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£1.64–£29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,084.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£163K£163K/yr · 193K searches
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand