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black ribbon
Skip itPrices mostly outside the sweet spot ($1.85–$4.51) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good1,377.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 208K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad£2.95avg listing price — sweet spot $15–$100
Price range
Bad£1.85–£4.51cheapest to priciest tracked listing — scored on the share inside $15–$100