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black paper
Skip itPrices mostly outside the sweet spot ($1.63–$7.63) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Great416.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£68K£68K/yr · 98K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.45avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£7.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier