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black flag
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+827.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good801avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.95avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad£3K£3K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.23–£7.90cheapest to priciest tracked listing — scored on the share inside $15–$100