45
black felt
Skip itPrices mostly outside the sweet spot ($2.59–$13.01) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great306.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 56K searches
Price range
Bad£2.59–£13.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier