48
black cutlery sets
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£16.48avg listing price — sweet spot $15–$100
Price range
Good£9.59–£28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good966.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad£81K£81K/yr · 133K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch