44
black cushions
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,902.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.10avg listing price — sweet spot $15–$100
Price range
Okay£4.88–£20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£56K£56K/yr · 147K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch