52
black cat
Worth a lookShows low returns (0.6%), but a small market ($52K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good724.45avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.10–£33.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 197K searches
Signals No Dominant Brand