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Skip itPrices mostly outside the sweet spot ($1.63–$7.25) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good553.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£147K£147K/yr · 178K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.28avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£7.25cheapest to priciest tracked listing — scored on the share inside $15–$100