48
black balloons
Skip itPrices mostly outside the sweet spot ($2.72–$6.48) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good684.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£102K£102K/yr · 144K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.71avg listing price — sweet spot $15–$100
Price range
Bad£2.72–£6.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock