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black and gold balloons
Worth a lookShows searches that convert (14.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great464.31avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Market size
Okay£118K£118K/yr · 138K searches
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Price range
Bad£3.22–£8.83cheapest to priciest tracked listing — scored on the share inside $15–$100