72
bistro set
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Growth
Great+97.4%90-day search growth — must beat 0% to launch
Review moat
Great197.4avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£104.67avg listing price — sweet spot $15–$100
Market size
Good£420K£420K/yr · 802K searches
Price range
Bad£15.93–£762.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price