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birthday decoration
Launch itA $1.4M/yr market growing +3.4% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Market size
Great£1.4M£1.4M/yr · 4.3M searches
Competition
Great30%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,520.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Price range
Bad£2.02–£14.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand