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birthday bunting
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Great498.78avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.02–£36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 170K searches
Avg price
Bad£6.14avg listing price — sweet spot $15–$100
Signals No Dominant Brand