65
bird table
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£24.08avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£8.15–£49.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Great499.22avg incumbent reviews — the moat a new listing must climb
Market size
Good£313K£313K/yr · 743K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand