64
bird seed
Launch itA $3.2M/yr market growing +25.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.2M£3.2M/yr · 1.9M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.30–£22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Review moat
Bad4,329.23avg incumbent reviews — the moat a new listing must climb