73
bird scarer kite
Worth a lookShows beatable incumbent ratings (3.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Growth
Incredible+191.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Great447.39avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.75–£51.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£14.94avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 78K searches