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bird nesting material
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great184.3avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 28K searches
Growth
Bad-73.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.34–£13.39cheapest to priciest tracked listing — scored on the share inside $15–$100