57
bird house
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£18.33avg listing price — sweet spot $15–$100
Review moat
Great498.6avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.68–£120.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£297K£297K/yr · 723K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.9%90-day search growth — must beat 0% to launch