67
bird feeders
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great£1.4M£1.4M/yr · 3.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,007.52avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.60–£32.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.70avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand