54
bird feeder tray
Worth a lookShows low returns (0.5%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great152.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.77–£22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 80K searches