49
best friend blanket
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great119.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Good£13.04avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£7.04–£16.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 30K searches