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berry garland
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good998avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Growth
Bad-41.0%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 50K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.52–£14.77cheapest to priciest tracked listing — scored on the share inside $15–$100