48
beeswax food wrap
Skip itPrices mostly outside the sweet spot ($4.62–$13.94) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great307.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 85K searches
Price range
Bad£4.62–£13.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand