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beeswax candles
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great209.5avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£5.64–£28.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.78avg listing price — sweet spot $15–$100
Market size
Okay£124K£124K/yr · 205K searches
Growth
Bad-38.8%90-day search growth — must beat 0% to launch