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beer mats
Worth a lookShows low returns (0.4%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great293.77avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.1%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.64–£24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.59avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 110K searches