49
bed warmer
Skip itSoft demand (-67.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£29.38avg listing price — sweet spot $15–$100
Price range
Great£13.85–£65.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£492K£492K/yr · 657K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,892.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-67.5%90-day search growth — must beat 0% to launch