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bed bug spray
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good£739K£739K/yr · 605K searches
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Price range
Okay£4.46–£23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,420.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf