52
beads
Worth a lookShows low returns (0.6%), but pricing outside the sweet spot ($8.79 avg) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good682.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£361K£361K/yr · 1.9M searches
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.35–£19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.79avg listing price — sweet spot $15–$100