43
bauble hooks
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,630.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad£63K£63K/yr · 228K searches
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Growth
Bad-60.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.86–£11.72cheapest to priciest tracked listing — scored on the share inside $15–$100