45
bath sheets
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.58avg listing price — sweet spot $15–$100
Price range
Good£9.95–£29.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,318.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad£79K£79K/yr · 195K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch