59
bath plug
Worth a lookShows searches that convert (11.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,270.97avg incumbent reviews — the moat a new listing must climb
Market size
Good£322K£322K/yr · 577K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.96avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100