60
bath mat
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 5.1M searches
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,626.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.07–£15.83cheapest to priciest tracked listing — scored on the share inside $15–$100