49
bath lights
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Great459.49avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.61–£20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£45K£45K/yr · 110K searches
Growth
Bad-50.1%90-day search growth — must beat 0% to launch