62
bar mats
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great289.48avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Avg price
Good£13.65avg listing price — sweet spot $15–$100
Price range
Good£3.78–£29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 127K searches