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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 18Conversion 83Competition 35Returns 99Price range 83Avg price 92Brand share 7Review moat 46Quality gap 67

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£21.75

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Great£9.08–£50.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,907.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£128K

£128K/yr · 65K searches

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand