60
balloons
Launch itA $905K/yr market growing +5.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Great£905K£905K/yr · 2.1M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,249.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.89avg listing price — sweet spot $15–$100
Price range
Bad£2.88–£6.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand