46
balloon ribbon
Skip itPrices mostly outside the sweet spot ($1.28–$5.88) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good872.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£169K£169K/yr · 272K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.72avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£5.88cheapest to priciest tracked listing — scored on the share inside $15–$100