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balloon brawlers
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible14avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Okay£9.69avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 26K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.85–£13.41cheapest to priciest tracked listing — scored on the share inside $15–$100