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balloon boxes
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good700.54avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.63avg listing price — sweet spot $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.08–£15.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£18K£18K/yr · 69K searches
Signals No Dominant Brand