54
baking
Worth a lookShows low returns (0.5%), but soft demand (-55.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Good£0.75–£37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.88avg listing price — sweet spot $15–$100
Market size
Good£308K£308K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,111.37avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.1%90-day search growth — must beat 0% to launch