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baby bath mat
Skip itPrices mostly outside the sweet spot ($7.03–$16.05) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Market size
Okay£247K£247K/yr · 264K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,514avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Price range
Bad£7.03–£16.05cheapest to priciest tracked listing — scored on the share inside $15–$100