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54

azalea plants

Worth a look

Shows low returns (0.0%), but a small market ($18K/yr) keeps it on the watch list.

Market size 5Growth 86Conversion 51Competition 55Returns 100Price range 46Avg price 51Brand share 10Review moat 61Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Great+87.7%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,066.18

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.15

avg listing price — sweet spot $15–$100

Price range

Okay£2.25–£25.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£18K

£18K/yr · 36K searches