50
autumn wax melts
Worth a lookShows low returns (0.3%), but a small market ($15K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good536.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Price range
Bad£4.20–£16.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£15K£15K/yr · 40K searches