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autumn leaves
Worth a lookShows low returns (1.2%), but a small market ($25K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great210.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Price range
Okay£2.60–£27.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 63K searches