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45

autumn blanket

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A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 100Conversion 9Competition 35Returns 95Price range 51Avg price 46Brand share 41Review moat 25Quality gap 40

Growth

Incredible+368.3%

90-day search growth — must beat 0% to launch

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Good£5.65–£24.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.49

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,281.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£8K

£8K/yr · 101K searches